Lioness brings patented biofeedback technology previously only ever seen in research labs into a sleek, easy-to-use vibrator with an intuitive mobile app. The Lioness Smart Vibrator was developed from over half a decade of research and development with sex researchers and doctors as well as conducting numerous user studies, analyzing 100,000+ orgasms, and incorporating the latest machine-learning developments. Their in-house ex-Google X and ex-Amazon engineering team uses cutting-edge technologies to create new experiences for sexual exploration that were previously unimaginable.Īlthough their first product, the Lioness Smart Vibrator, may look like a basic sex toy, it's the first and only vibrator to improve orgasms through biofeedback, data, and artificial intelligence. Lioness ( is women-led company and a recognized pioneer and innovator in the Sextech and Femtech industries. User participation has a lot of value for health and scientific breakthroughs that were previously not possible. not a sterile lab), and especially not on a global scale. It's not just for women, but also for anyone with a vagina and their partners."įurthermore, real world data has never existed - until now - on how different people respond during sexual interactions in the bedroom (real world data means in a natural environment i.e. The field of female sexual response is ripe for opportunities for scientific breakthroughs that will inevitably lead to more knowledge and innovations that can improve everyone's lives. It also helps advance our scientific understanding of sex. "Participating in research gives users more insights on their sex life that many Lioness users are looking for when purchasing Lioness. This type of data and techniques mid-20th century researchers like Masters and Johnson dreamed of having. This platform is the first of its kind, letting users participate in medical and academic research conducted by researchers from anywhere in the world. The Lioness Sex Research Platform is important. We've received research inquiries from all over the world and hundreds of signups from users to participate in the first two research studies on the platform one on studying pleasure and menopause and one on device validation for clinical applications. Right now, anyone with a Lioness Vibrator can opt in to the research platform for free. To date, the company has analyzed over 100,000 anonymized, aggregate "sessions" (including orgasms) from around the world. With the Lioness Vibrator people can visualize their sexual response and orgasm through biofeedback, data, and artificial intelligence. The research platform leverages Lioness's first product, a smart biofeedback vibrator. How does the Lioness Sex Research Platform work? See the full report at Animated GIFs available at lioness.io/covid-study. Higher Quality (When It Happened)? The most common session rating in 2019 was a 4/5, while the most common rating in 2020 was a 5/5. However, between July 2020 and November 2020, average session duration increased by 30 seconds-which is roughly correlated to when US COVID cases spiked. Longer Duration: Between February 2020 and April 2020, average session duration decreased by 20 seconds. Less Frequent: Masturbation frequency plummeted while the pandemic boomed - November 2020 showed a 37.78% decline in masturbation frequency when compared to frequency in November 2019. We supplemented this data with a smaller qualitative user survey of 235 Lioness user respondents to better understand what was going on from a qualitative perspective. Specifically, there were 19,578 total sessions in 2019 and 19,481 total sessions in 2020*. We looked at anonymous aggregate physiological usage statistics from 1879 Lioness users primarily in the United States who were active in 20 and nearly 40,000 sessions recorded from Januthrough December 12, 2020. Using Lioness Vibrator product usage as our guide, we've observed far more convincing evidence of a significant drop-off in masturbation frequency as the year wore on relative to 2019 for the same users. While a number of stories in the media may lead you to believe that everyone is buying more sex toys and having more sex, we have evidence that those bedrooms are not actually that buzzy. This report is not only the world's largest physiological data set on sexual behaviors during the COVID-19 pandemic, it's also the world's biggest study done on real world, in-the-bedroom-where-sex-happens sex (rather than in the confines of a research laboratory) in general!ĬOVID sex and its alleged sex toy boom is an ambiguous conclusion at best. Animated GIF available at lioness.io/covid-study. Masturbation duration decreased by 20 seconds before the pandemic and increased by 30 seconds as the pandemic wore on.
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