![]() ![]() To learn more about doing off-page SEO, check out this chapter in the Beginner's Guide to SEO.Your site's Alexa Rank is a simple number representing the popularity of your website when compared to all other live websites. ![]() This happens by getting links from other sites (especially those that are reputable and trustworthy themselves), mentions of your brand, shares of your content, and "votes of confidence" from sources outside of your own website. How to do off-page SEOĪt a high level, improving the "off-page SEO" of a website involves improving search engine and user perception of a site's quality. Even in a brick-and-mortar business, high-quality products get a lot of word-of-mouth referrals from current customers - the in-person equivalent of off-page SEO. As such, it applies to both organic and local SEO. Off-page SEO relies on human behavior (namely, that people only reference and share content they like). So, the concept of truly "non-link-related" off-page SEO is actually a bit of a misnomer! It's important to note, though, that the net result of each of these activities is to somehow create a reference to your site from elsewhere on the web - be that reference a link, a mention of your brand or website, or otherwise. While earning links from external websites is the most commonly practiced off-page SEO strategy, almost any activity that a) occurs outside of your own website and b) helps to improve your search ranking position could be thought of as "off-page SEO." These include things like: Analyze your site's anchor text, backlinks, and more with a free 30-day trial of Moz Pro: With over 40 trillion links in our database, we've got SEO data on lock. Authority of the linking domain and page.The number of other links on the linking page. ![]() The trustworthiness of the linking site.The anchor text used on the linking site.How related the linking site's topic is to the site being linked to.There are many signals that positively contribute to the equity passed, such as: Regardless of how links were obtained, those that offer the greatest contribution to SEO efforts are generally those that pass the most equity. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here. Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text.This includes things like getting customers to link to your website or asking influencers to share your content. Manually built links are acquired through deliberate link-building activities.For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link. Natural links are editorially given without any action on the part of a page owner.There are three main types of links, defined by how they were earned: natural links, manually built links, or self-created links. ![]() Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks. While we don't know the full algorithm Google uses to rank content, data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.īuilding backlinks is at the heart of off-page SEO. While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content. Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank. "Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). ![]()
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